Grand Opening of Mr Sub Ibn Battuta Goes Pandemonium

Friday, December 02, 2016

Grand Opening of Mr Sub Ibn Battuta Goes Pandemonium

Sunday, December 4th 2016 – Veyron Investment headquarters in Dubai take their name from the fastest engine in the world with accelerated performance in the region’s exceptionally growing franchising industry. Veyron introduces popular brands from North America to Middle East with a health-conscious mindset.

Veyron corporate core ideologies consist of exceptional service, unique concepts, organic brands, passion, transparency, and a vivacious team with a single vision – to become the leading franchise developers in the Middle East especially GCC introducing deserving brands. The fast food (quick service) retailing market in GCC is estimated to be worth US$10.9 Billion in 2018. This is driven by factors such as a steady growth in per capita income, a growing young population and increased multi-culturalism (Source: Al Masah Research, Gulf News 17/12/15)

Mr Sub Middle East opens the doors in Dubai at Ibn Battuta Metrolink to cater to the New Dubai area with its freshly baked bread subs at 6:00am and its natural ingredients that makes Mr. Sub an emerging Canadian brand indeed in the Middle East. Mr. Sub Middle East, Sam Masri, CEO, understands the over-cluttered retail economy in the digital landscape, hence, focusing and investing more online to maintain and increase digital presence on mobile as well as to increase sales as 25% of total revenue is derived from online delivery such as and other platforms.


Mr Sub Middle East has recently sub-franchised in Saudi Arabia where you will see a beautiful Mr Sub branch near you in Riyadh city in the next month.

Mr Sub Ibn Battuta Metrolink introduced #happysubhour to motivate purchase and intent among new customers for a free 6inch sub from 11:30am to 2:30pm that has created pandemonium in the mall and long queues beyond anticipation proving to be a success among metro users especially.

The Veyron franchising model is suitable for those seeking a quick service, food and beverages investment immediately available in a tried and tested format.  Franchising popular brand fast food restaurants is a favorite investment vehicle for entrepreneurs, celebrities, business owners and you can also participate in this market. 

Veyron understands the power of branding and is now in the midst of negotiations with a brand licensor of a famous cartoon animated character for its new restaurant mobile app concept. Further information can’t be disclosed at this time say VP of Marketing and Branding, Nathen Mazri, but he has reassured us that it will be huge and exceptional.

Visit to learn more about the tantalizing opportunities and franchise investments available at Veyron Investment. Find @mrsubmiddleeast on Facebook.

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